Today we discuss what details make Aspen Comics, one of the best talent hunters in the comics industry. Vince also breaks down what the best way to market your comic books and how the inner workings of a comic book company actually work. Vince talks the best way to find talent and to market books as well as his own comic book origin story and how he’s grown into a writer.
Vince Hernandez is an American comic book writer as well as the Editor-in-Chief at Aspen Comics. Serving as a lead role with Aspen Comics, Vince has extensive experience in finding and managing the top talent needed for the creation process of comic books. On top of being Editor-in-Chief, Vince is also a writer for “Charismagic”.
In this episode, we receive an deep look into the managerial side of working with artistic talent and navigating through the industry. Vince also breaks down the marketing and advertising side of the comic book industry.
Where to find Vince Hernandez:
Topics that Omar and Vince discuss:
- Ways to work your way up when starting with a company.
- Ways to break into the art scene even if you don’t know your ideal role in artistic output at any current time.
- How knowing that the passion you maintain for your art can keep you creating even through times of hardship.
- The joys of starting from scratch with your art.
- The personal benefits you can receive from helping aspiring writers.
- Ways to seek out new artists to collaborate with on your comic books.
- The role that social media can play in creating meaningful teams for your books.
- Reasons to maintain positive working relationships as you navigate through the writing industry.
- How to create organic buzz and why it is important.
- Why it is important to create your work and yourself as the brand more than just your product.
- The different ways to get your products into the hands of your target audience and consumers
- Benefits and advantages of Facebook marketing.
- Different smart and creative techniques for advertising your books.
- How professionalism can propel you in any industry.
- The impact of being genuine and interacting with your potential audience.
- When you need to draw the line between perfection and deadlines.
- How to navigate through the rough patches as an up and coming writer, and the importance of creating a brand out of yourself.
Links from the show:
- Aspen Comics
- Long Beach Comic onvention
- Top Cow Comics
- Witchblade #25
- Superman: Godfall
- The Darkness
- Aspen Seasons
- Fathom
- Kiani
- Lady Death
- Black Panther
- Charismagic
